We're a fertility-focused company looking for an experienced Meta Ads specialist to manage and optimize our Facebook and Instagram advertising campaigns on a part-time, ongoing basis.
About the Role
This is a light but high-impact role (approximately 5 hours per week) ideal for a seasoned ads manager who can work independently, make smart decisions with minimal oversight, and consistently deliver results. You'll be responsible for overseeing active campaigns, monitoring performance, and making adjustments to ensure we're reaching the right audiences effectively and compliantly.
What You'll Do
- Monitor and optimize Meta (Facebook/Instagram) ad campaigns on a weekly basis
- Manage audience targeting to reach specific demographic segments relevant to fertility services
- Review ad performance metrics (CTR, CPL, ROAS, etc.) and provide brief weekly summaries
- Flag underperforming creatives or audiences and recommend adjustments
- Ensure all ads comply with Meta's healthcare and sensitive topic advertising policies
- Coordinate with our team on any copy, creative, or budget changes as needed
What We're Looking For
- Proven experience running Meta Ads campaigns, ideally in healthcare, wellness, or a similarly sensitive vertical (with understanding navigating their health-related policies)
- Strong understanding of audience targeting, lookalike audiences, and demographic segmentation
- Familiarity with Meta's advertising policies around health and medical topics
- Ability to work autonomously with minimal hand-holding
- Clear, concise communication
Bonus: experience in fertility, reproductive health, or women's health advertising
Engagement Details
Estimated hours: ~5 hours/week
Type: Ongoing contract
Rate: Open to proposals - please include your hourly rate and relevant experience
To Apply
Please include:
- Examples of Meta ad campaigns you've managed (results appreciated, but context matters too)
- Any experience with healthcare or sensitive-category advertising
- Your hourly rate and availability
