As a Reddit Strategist, we expect you to serve a mid-level role in client success for our Reddit clients, while also representing our agency account on the platform. You work alongside your colleagues and on individual projects while further developing your abilities to handle more complex accounts. This position requires strong copywriting skills, community management, and a love of Reddit. You should be extremely-online, but understand how to navigate that fine line for a brand.
To be considered, you must apply through this link: Reddit Strategist
Job Responsibilities
- 60% Content creation & community interactions on Reddit, including posts, comments, DMs, Chats, and any other messaging system the platform adds on.
- 15% Community management, including subreddit moderation and growth.
- 15% Client communication and collaboration with other departments.
- 5% Reporting on Reddit results (currently done through Google Sheets, Looker Studio, Gummy Search, Reddit Pro).
- 5% Always Optimizing to improve our agency’s processes and results, as well as establishing best practices for handling Reddit as an agency.
How We See Reddit
Of all social platforms in 2025, Reddit has the most potential. Brands are dipping their toes in the water, and their leadership post-IPO has taken significant steps to become more mainstream. We’re very conscious of the fact that Reddit’s community has been…less than friendly to corporate presence in the past. Our agency believes that brands can become good community members by participating on the platform as Redditors first, and the brand second. We abide by Reddit’s TOS – no upvotes, or botnets here. We’re confident that by providing good content that actually makes Reddit more interesting to scroll, our agency (and clients) will succeed. Or at the very least, make it a more fun front page of the Internet.
Job Requirements
If you’re looking for a place to grow where your work (and you) will be appreciated and rewarded, you’ll find a home at Online Optimism.
You must have at least:
- Experience posting on Reddit. (See, you always knew that would pay off!)
- Knowledge of the platform’s intricacies that goes beyond posting and upvoting. You should know how to create a Subreddit, the difference between mods & admins, what flair is, and be familiar with their Reddit Pro features.
- Excellent written and verbal communication skills, with the ability to craft engaging social media content.
- A strong ability to brush off criticism from the Internet. As much as we work on creating a great presence for our brands, haters gonna hate. Being great at shrugging it off and going onto the next post is key to succeeding in this role.
This is a shorter list than usual for our requirements for a mid-level Strategist role at our agency, but we’re very aware that the right person for this job likely isn’t going to have “3 years of experience writing on Reddit as a brand” since that doesn’t really exist on resumes yet. We expect candidates with a variety of experience (journalists, stand-up comics, etc.) to all do well in this role. To that point…
The strongest candidates will have:
- 2 to 4 years of creating content marketing or social media in a professional setting for businesses/organizations.
- Portfolio showcasing previous digital marketing campaigns, content marketing, or social media work.
- A past (or current) job at a marketing agency working for a variety of clients.
- Previous experience communicating about marketing work with stakeholders.
- Degree in English, marketing, advertising, public relations, or communications.
- Utilized SEO tools, particularly SEMrush.
- Utilized external Reddit tools like Gummysearch.
- Utilized analytics tools including Google Analytics 4, Google Search Console, and Looker Studio.
- Knowledge of social media best practices.
- A love of Reddit and its community. If you remember Victoria, or came to Reddit from Digg, you’ve been here for a while. Time to get compensated.
Where You’ll Work:
Online Optimism is an award winning creative digital agency founded in 2012 recognized for our commitment to staff and company culture. We’ve been named a Best Place to Work in New Orleans 8 times, as well as a 2024 Inc. Best Workplace and a 2023 Worklife Most Outstanding Employer. Our benefits include insurance, retirement plans, plentiful PTO + unlimited time off for physical or mental health, and annual compensation increases.
We offer a hybrid work environment where you can choose to work at home every day, in a paid for co-working space where you live, or in-office at our headquarters in New Orleans.
Timeline:
This job was posted on Friday, March 7th, 2025. We will close the application at midnight on Sunday, March 16th. We will conduct interviews in March, and have a final decision to everyone by April 11th, 2025.
What is Our Application Process?
- First, you should review all of the information on this page to confirm this job interests you!
- You apply. Our team excitedly opens up your application.
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Strong candidates will be contacted via email for an initial interview. This email will also include your final compensation offer. (It’s not included on this page since it’s dependent on your experience.) We do this at the beginning of the interview process, rather than negotiate at the end, to provide for a more equitable compensation structure among our team.
- You will do a recorded 30-60 minute conversation with our CEO Flynn, followed by a four-hour timed assignment. This assignment is for fake clients, and you’re provided with a $100 Visa gift card as compensation.
- We’ll review all of the interview notes and assignments and select the top 2-3 candidates.
- Those candidates will meet with the members of our team you’d be working closely with for a recorded final 15-45 minute interview. After meeting all the candidates, we will make a hiring decision.
- We make the top applicant an offer, and provide you with 2-3 days to make a decision. You (hopefully) accept and become an Optimist!
To be considered, you must apply through this link:
