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Publix Super Markets tops the list of privately-owned supermarkets in the US. We hold no long-term debt and continue to grow year after year. Publix and our associates excel in community involvement, volunteerism, and environmental sustainability. Our collective commitment to diversity has contributed to our success in being a great place to work and shop. It’s satisfying to work for – and be an owner in – a Fortune 100 company that is widely recognized as a leader in the supermarket industry. The Corporate Communications department at Publix spearheads internal communications and press releases, publishes monthly newsletters and annual benefits notices, handles department-specific communications, and manages digital content for Publix's internally facing platforms. Within the department, the User Experience (UX) Content Design Analyst leads the overall UX research strategy, gathers data-driven insights and defines key opportunities that influence our UX roadmaps and inform both content and design. Ideal candidates have strong attention to detail and strategic thinking skills, with the ability to persuade and achieve buy-in from others. In Publix's corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix's corporate offices offer work from home up to one day a week. Each business area implements their policy differently and should be discussed during interviews. What you’ll do conduct qualitative and quantitative user research (usability testing, interviews, surveys, contextual inquiries) to identify user behaviors, needs and preferences analyze and interpret data to identify user trends and gaps between business expectations and UX to develop design decisions, project roadmaps, journey maps, and presentations create user personas and visualizations that reflect the diverse needs and behaviors of a product’s user base and ensure different perspectives are considered in the design process present UX insights and provide research to guide future roadmaps, project planning, decisions, and strategy execution
Responsibilities
conduct qualitative and quantitative user research (usability testing, interviews, surveys, contextual inquiries) to identify user behaviors, needs and preferences
analyze and interpret data to identify user trends and gaps between business expectations and UX to develop design decisions, project roadmaps, journey maps, and presentations
create user personas and visualizations that reflect the diverse needs and behaviors of a product’s user base and ensure different perspectives are considered in the design process
present UX insights and provide research to guide future roadmaps, project planning, decisions, and strategy execution
Requirements
Bachelor’s degree in human computer interaction, human factors, psychology, UX/UI/product design, computer science, information technology or related area or equivalent experience
at least four years of experience in market research, business analysis, UX design research or related area
basic Microsoft Word and Excel skills
intermediate Microsoft PowerPoint skills
knowledge of usability testing software
expertise in qualitative and quantitative research methods, including user interviews, surveys and usability testing
proficiency in data analysis techniques with experience in analyzing web analytics, user data and user feedback
familiarity with modern design research tools and frameworks for mapping user journeys and creating storyboards
proven track record in user research, design research or similar role in a dynamic, multi-stakeholder environment
experience in building consensus and influencing cross-functional teams to adopt data-driven insights
ability to self-direct work activities and take action on tasks without direction from a supervisor
must be at least 20 years old with a valid driver’s license
willing to operate a vehicle and have driving record verified
Nice-to-haves
Master’s degree in in human computer interaction, human factors, psychology, UX/UI/product design, computer science, information technology or related area
six or more years of experience in market research, business analysis, UX design research or related area
