SEO Lead (Local SEO & Google Business Profile — Home Services)

<p style="min-height:1.5em">Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career.</p><h2>Job Title</h2><p style="min-height:1.5em">SEO Lead (Local SEO & Google Business Profile — Home Services)</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Location</strong><br>Remote</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Time Zone</strong><br>US Time Zones (EST–PST)</p><p style="min-height:1.5em"></p><h3>Role Overview</h3><p style="min-height:1.5em">We are hiring a highly experienced <strong>SEO Lead with deep, hands-on experience in home-services and service-based industries</strong> to lead and scale SEO delivery across a portfolio of US-based clients. This role is critical to performance and <strong>is not suitable for candidates without direct experience in home-services SEO</strong> (e.g., HVAC, plumbing, electrical, remodeling, roofing, junk removal, cleaning, painting).</p><p style="min-height:1.5em">You will own strategy and execution across <strong>local SEO, Google Business Profile (GBP), service-area businesses (SABs), competitive metro markets, and multi-location/franchise environments</strong>. This is a hands-on role focused on rankings, map pack visibility, calls, and booked jobs—not theory or generic SEO.</p><p style="min-height:1.5em">You’ll work closely with content, development, paid media/LSA teams, and account strategy to execute clear SEO plans and deliver measurable organic growth for service-based businesses.</p><p style="min-height:1.5em"></p><h3>Key Responsibilities</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own SEO strategy and execution for a portfolio of <strong>home-services clients</strong> (HVAC, plumbing, electrical, roofing, remodeling, junk removal, painting, cleaning, etc.)</p></li><li><p style="min-height:1.5em">Build and maintain SEO roadmaps covering technical SEO, local visibility, content, GBP optimization, and link acquisition</p></li><li><p style="min-height:1.5em">Lead scalable SEO processes, templates, QA checks, and reporting standards across accounts</p></li><li><p style="min-height:1.5em">Stay current on Google algorithm updates, <strong>local SEO changes</strong>, AI-influenced search behavior, and E-E-A-T considerations specific to service businesses</p></li><li><p style="min-height:1.5em">Clearly prioritize actions that drive <strong>map pack rankings, organic leads, and phone calls</strong></p><p style="min-height:1.5em"></p></li></ul><h3>Local SEO & Google Business Profile (GBP)</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Drive consistent GBP ranking improvements across primary and surrounding service areas</p></li><li><p style="min-height:1.5em">Optimize categories, services, attributes, service areas, photos/videos, citations, and trust signals</p></li><li><p style="min-height:1.5em">Conduct city-level and service-level keyword research for local expansion</p></li><li><p style="min-height:1.5em">Support sustained map pack visibility in <strong>highly competitive metro markets</strong></p></li><li><p style="min-height:1.5em">Manage and improve local SERP performance for <strong>service-area businesses without storefronts</strong></p><p style="min-height:1.5em"></p></li></ul><h3>Content Strategy & Execution Oversight</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Build content strategies for service pages, city/location pages, blogs, and topical authority clusters</p></li><li><p style="min-height:1.5em">Create SEO briefs aligned with <strong>local intent, conversion goals, and service-based search behavior</strong></p></li><li><p style="min-height:1.5em">Review content for SEO quality, local relevance, and lead-generation effectiveness</p></li><li><p style="min-height:1.5em">Collaborate with internal and external writers (human and AI-assisted) while maintaining strict quality standards</p><p style="min-height:1.5em"></p></li></ul><h3>Link Building & Authority Development</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Coordinate link acquisition efforts (citations, outreach, partnerships, placements) suited to home-services verticals</p></li><li><p style="min-height:1.5em">Maintain simple, scalable backlink playbooks that support local authority and trust</p></li><li><p style="min-height:1.5em">Monitor backlink gaps, authority metrics, and competitive benchmarks</p><p style="min-height:1.5em"></p></li></ul><h3>Technical SEO & On-Site Optimization</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Run technical audits covering crawlability, indexation, internal linking, duplication, schema basics, and Core Web Vitals</p></li><li><p style="min-height:1.5em">Work directly with WordPress and development resources to implement SEO improvements</p></li><li><p style="min-height:1.5em">Support scalable <strong>multi-location site structures</strong> and internal linking strategies common in home-services businesses</p><p style="min-height:1.5em"></p></li></ul><h3>Performance, Reporting & Collaboration</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Track performance using GA4, GSC, and SEO tools with a focus on <strong>leads, calls, and local visibility</strong></p></li><li><p style="min-height:1.5em">Collaborate with paid media and LSA teams to align messaging and growth priorities</p></li><li><p style="min-height:1.5em">Communicate SEO priorities clearly to internal stakeholders and support consistent execution</p></li></ul><p style="min-height:1.5em"></p><h3>Required Qualifications</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>3–5+ years of hands-on SEO experience with direct, proven experience in home-services or service-based industries</strong></p></li><li><p style="min-height:1.5em">Demonstrated success improving <strong>local SEO and Google Business Profile rankings</strong> for service-area businesses</p></li><li><p style="min-height:1.5em">Experience competing in <strong>highly competitive local markets</strong> (map pack + organic results)</p></li><li><p style="min-height:1.5em">Strong familiarity with multi-location and franchise-style SEO structures</p></li><li><p style="min-height:1.5em">Solid technical SEO foundation (audits, indexation, internal linking, CWV awareness, basic schema)</p></li><li><p style="min-height:1.5em">Strong proficiency with WordPress, including on-page optimization and common technical fixes</p></li><li><p style="min-height:1.5em">Ability to produce clear SEO documentation, briefs, roadmaps, and performance reporting</p></li><li><p style="min-height:1.5em">Excellent organization and time management across multiple active client campaigns</p></li><li><p style="min-height:1.5em"><strong>Non-negotiable:</strong> Prior professional remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar), and experience supporting US- or UK-based teams/clients. Candidates without clear remote experience will not be considered.</p><p style="min-height:1.5em"></p></li></ul><p style="min-height:1.5em"><strong>Important:</strong> This role requires real-world experience in home-services SEO. Candidates without hands-on experience in service-based industries (HVAC, plumbing, electrical, roofing, remodeling, etc.) will not be considered.</p><p style="min-height:1.5em"></p><h3>Preferred Qualifications</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Deep experience in one or more home-services verticals (HVAC, plumbing, electrical, roofing, cleaning, junk removal, remodeling)</p></li><li><p style="min-height:1.5em">Experience with home-services CRMs and marketing stacks (ServiceTitan, Jobber, Workiz, Housecall Pro, or similar)</p></li><li><p style="min-height:1.5em">Experience collaborating with paid media and Google Local Services Ads (LSA) teams</p></li><li><p style="min-height:1.5em">Experience implementing and validating structured data/schema</p></li><li><p style="min-height:1.5em">Experience mentoring junior SEO specialists or coordinating contractors/vendors</p><p style="min-height:1.5em"></p></li></ul><h3>Tools & Technology</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Google Search Console (GSC), Google Analytics 4 (GA4)</p></li><li><p style="min-height:1.5em">SEMrush and/or Ahrefs</p></li><li><p style="min-height:1.5em">WordPress and common SEO plugins</p></li><li><p style="min-height:1.5em">Local SEO & GBP tooling (citation management, listings, review workflows — tooling varies by client)</p></li><li><p style="min-height:1.5em">Reporting dashboards and spreadsheets (Looker Studio, Google Sheets, or equivalent)</p></li><li><p style="min-height:1.5em">Remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)</p><p style="min-height:1.5em"></p></li></ul><h3>Please NOTE</h3><p style="min-height:1.5em">It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.</p><p style="min-height:1.5em">We connect top talent with vetted employers, competitive pay, and real growth opportunities.</p>