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<p><strong>Job Title:</strong> Email Marketing Specialist <br><strong>Employment Type:</strong> Contractual (with potential for extension based on performance) <br><strong>Location:</strong> India <br><strong>Work Schedule:</strong> US Business Hours (e.g., PST/EST/CST) <br><strong>Work Setup:</strong> Remote </p>
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<p><strong>Position Overview</strong> </p>
<p>We are seeking a detail-oriented and results-driven Email Marketing Specialist to support the planning, execution, and optimization of email marketing campaigns. This role is ideal for someone who is data-driven, creative, and experienced in building engaging email journeys that drive conversions and customer engagement. </p>
<p>This is a contractual role with the possibility of extension based on performance and business needs. </p>
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<p><strong>Key Responsibilities</strong> </p>
<ul><li>Develop, execute, and optimize email marketing campaigns aligned with business goals </li></ul>
<ul><li>Create and manage email calendars, workflows, and automation sequences </li></ul>
<ul><li>Design and write compelling email copy that drives engagement and conversions </li></ul>
<ul><li>Segment email lists and personalize campaigns for targeted audiences </li></ul>
<ul><li>Monitor and analyze campaign performance (open rates, CTR, conversions, etc.) </li></ul>
<ul><li>Conduct A/B testing to improve campaign effectiveness </li></ul>
<ul><li>Ensure email deliverability and compliance with relevant regulations (e.g., CAN-SPAM, GDPR) </li></ul>
<ul><li>Collaborate with marketing, design, and content teams to align messaging </li></ul>
<ul><li>Maintain and update email databases and CRM systems </li></ul>
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<p><strong>Qualifications</strong> </p>
<ul><li>Proven experience in email marketing or a similar role </li></ul>
<ul><li>Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud) </li></ul>
<ul><li>Strong understanding of email marketing best practices and performance metrics </li></ul>
<ul><li>Experience with marketing automation and audience segmentation </li></ul>
<ul><li>Basic knowledge of HTML/CSS for email formatting is a plus </li></ul>
<ul><li>Excellent written communication and copywriting skills </li></ul>
<ul><li>Strong analytical mindset with attention to detail </li></ul>
<ul><li>Ability to work independently in a remote, fast-paced environment </li></ul>
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<p><strong>Preferred Qualifications</strong> </p>
<ul><li>Experience working with US-based clients or teams </li></ul>
<ul><li>Familiarity with CRM systems and integrations </li></ul>
<ul><li>Background in digital marketing or performance marketing </li></ul>
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<p><strong>What We Offer</strong> </p>
<ul><li>100% remote work setup </li></ul>
<ul><li><strong>(Insert Budget)</strong> </li></ul>
<ul><li>Opportunity to work with international teams </li></ul>
<ul><li>Potential contract extension based on performance </li></ul>
<ul><li>Exposure to diverse campaigns and industries </li></ul>
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<p><strong>Join Us </strong> </p>
<p><em>Become part of a dynamic team where your contributions are valued, your ideas are heard, and your growth is supported.</em> At H!KINEX, we offer not just a job, but a career path with opportunities to learn, grow, and work alongside industry leaders. </p>
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